It’s no secret that most of us are starting to see more and more videos on the Internet today, as opposed to regular TV. What is not so well understood is how much space more online video grows, as a percentage of total US consumption of video-and the pain that would cause on the Internet service provider of high-speed pipeline which is near to explode.
Having spent the last decade developing this product and direct ISP hearing challenges they are experiencing, I set up a new company, Qwilt, is working on a solution I feel will benefit operators and consumers.
Consider: America today watching an average of five hours a day regular TV (sad but true). However, they consume just a few minutes of online video per day. That balance changes dramatically with the rapid growth of video delivered via Web services as Xfinity-TV and others. Probably won’t be too long before many of us will hit cap the volume defined by the operator while consuming legal services of this kind.
In five years, we’ll watch about an hour a day online video, according to TDG research. It is about 16 times more than today’s consumption. And that means that Internet networks will require up to 10 times more capacity than they now must deal with the deluge.
What should I do? The service provider is clearly not sitting still while this happens. However, their choice is limited. One solution is to simply throw more capacity on buying more equipment from the usual suspects of telecom-gear with the expectation that the box can handle all the new traffic. This is what he has done a lot of service providers so far.
